A video library or gallery page that lists all of your brand’s videos in an organized fashion is a great tool for visitors and search engines alike. On your own page you have freedom to describe, organize and categorize your videos beyond YouTube’s imposed hierarchy. A video gallery gives you the same opportunity as your YouTube channel and playlists, but also caters to the segment of your audience that doesn’t visit YouTube.
Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He's also writing on a personal growth website Fixwillpower.com. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.
Short video allows your business to highlight a topic, summarize a written webpage and create a low-cost, low-effort piece of content to aid your inbound marketing efforts, like the video version of a blog. If you can’t say everything you need to in order to provide value, insight or help your consumers solve a problem, use short videos as a teaser for your written or graphic content.
Search queries—the words that users type into the search box—carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization's success. Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.
Watch time and view-through rate are two of the most important metrics to measure engagement. These are the most absolute numbers that’ll give you an idea of how engaging your content is. Less absolute numbers include lifts in favorability and brand interest. You can also use things like comments and shares to measure engagement when you post your video on social media.
Our team is made up of industry-recognized thought leaders, social media masters, corporate communications experts, vertical marketing specialists, and internet marketing strategists. Members of the TheeTeam host SEO MeetUp groups, actively participate in Triangle area marketing organizations. TheeDesign is an active sponsor of the AMA Triangle Chapter.
Are you launching a new product or a service? Create a video to show how it works. 98% of users say they’ve watched an explainer video to learn more about a product or service. That is why 45% of businesses who use video marketing said that they have an explainer video on their home page. Of those businesses, 83% said that their homepage explainer video was effective.
If you’re not getting the clicks… you may need to invest more money per click. As you might expect, there are algorithms in play for SEM. Also, the more you pay, the more likely you are to be served with high-value (in terms of potential spending with your business) clicks. Or, you may just need to re-evaluate your keyphrase – maybe it’s not as popular as the figures, provided by Google Adwords, suggest?
The answer, at its basis, is largely what I convey in a great majority of my books about search engine optimization and online marketing. It all boils down to one simple concept: add tremendous amounts of value to the world. The more value you add, the more successful you become. Essentially, you have to do the most amount of work (initially at least) for the least return. Not the other way around.
The next step? How will you communicate with people. Sharpe says that you need to decide on this early on. Will you blog? Will you use social media? Will you build a list by working with solo ad providers? Will you place paid advertisements? What will you do and how will you do it? What you must realize here is that you have to get really good at copy writing. The better you get at copy writing, the more success you'll find as an internet marketer.
Most online marketers mistakenly attribute 100% of a sale or lead to the Last Clicked source. The main reason for this is that analytic solutions only provide last click analysis. 93% to 95% of marketing touch points are ignored when you only attribute success to the last click. That is why multi-attribution is required to properly source sales or leads.
SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective like paid advertising through pay per click (PPC) campaigns, depending on the site operator's goals. Search engine marketing (SEM), is practice of designing, running, and optimizing search engine ad campaigns. Its difference from SEO is most simply depicted as the difference between paid and unpaid priority ranking in search results. Its purpose regards prominence more so than relevance; website developers should regard SEM with the utmost importance with consideration to visibility as most navigate to the primary listings of their search. A successful Internet marketing campaign may also depend upon building high quality web pages to engage and persuade, setting up analytics programs to enable site owners to measure results, and improving a site's conversion rate. In November 2015, Google released a full 160 page version of its Search Quality Rating Guidelines to the public, which now shows a shift in their focus towards "usefulness" and mobile search. In recent years the mobile market has exploded, overtaking the use of desktops as shown in by StatCounter in October 2016 where they analysed 2.5 million websites and 51.3% of the pages were loaded by a mobile device . Google has been one of the companies that have utilised the popularity of mobile usage by encouraging websites to use their Google Search Console, the Mobile-Friendly Test, which allows companies to measure up their website to the search engine results and how user-friendly it is.
In 2013, the Tenth Circuit Court of Appeals held in Lens.com, Inc. v. 1-800 Contacts, Inc. that online contact lens seller Lens.com did not commit trademark infringement when it purchased search advertisements using competitor 1-800 Contacts' federally registered 1800 CONTACTS trademark as a keyword. In August 2016, the Federal Trade Commission filed an administrative complaint against 1-800 Contacts alleging, among other things, that its trademark enforcement practices in the search engine marketing space have unreasonably restrained competition in violation of the FTC Act. 1-800 Contacts has denied all wrongdoing and is scheduled to appear before an FTC administrative law judge in April 2017.
Website owners recognized the value of a high ranking and visibility in search engine results, creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the phrase "search engine optimization" probably came into use in 1997. Sullivan credits Bruce Clay as one of the first people to popularize the term. On May 2, 2007, Jason Gambert attempted to trademark the term SEO by convincing the Trademark Office in Arizona that SEO is a "process" involving manipulation of keywords and not a "marketing service."
Google has a very large team of search quality raters that evaluate the quality of search results, that gets fed into a machine learning algorithm. Google’s search quality rater guidelines provide plenty of detail and examples of what Google class as high or low quality content and websites, and their emphasis on wanting to reward sites that clearly show their expertise, authority and trust (EAT).
Black hat SEO is to be avoided. This is basically link spamming. You can pay somebody peanuts to do this on your behalf and, for a very short period, it brings results. Then Google sees what’s happened, and they delist your site permanently from search engine rankings. Now, you need a new website and new content, etc.—so, black hat SEO is a terrible idea.
You’ll want to use email, blogging, and social media tactics to increase brand awareness, cultivate a strong online community, and retain customer loyalty. Consider sending personalized emails to past customers to impress or inspire them -- for instance, you might send discounts based off what they’ve previously purchased, wish them a happy birthday, or remind them of upcoming events.
Keeping up with the latest trends is a must for any business, but ignoring technology trends in the digital world is the matter of staying in business. Unfortunately, those trends (while easy enough to find mentioned online) are rarely explained well. There seems to be this mistaken idea that anyone who has an interest or need in the practice will just magically get the jargon. As we all know, that is one superpower that doesn’t exist in the real world.
Before launching any marketing campaign, it’s important to determine your primary video goal. This could be to increase brand awareness, engagement, or even conversions for a free trial. It’s crucial to pick out just one or two goals for each video. When you define more than that, your video will seem unfocused, making it difficult for viewers to determine what they should do next.
Our SEO professionals are all well-respected thought leaders in the space and have decades of combined experience and include the following credentials: Search Engine Workshop Certification, Google Analytics and Yahoo Certifications, PMP Certification, UNIX Certification, Computer Engineering degrees and MBA’s. Our SEO team members are acclaimed SEO speakers and bloggers. IMI’s SEO team members have been keynote presenters at Pubcon, SMX, SEMCon, Etail, and many more influential conferences.
During the shoot, your job goes beyond pressing record. First and foremost, you need to be a coach. Balance critical feedback with support and be quick to give encouragement after each take. This is why conducting a table read during the scripting process is so important: It’s easier to give feedback when there’s not a camera in the room. Remember, be a little silly during the shoot or your talent will be on edge and uncomfortable — and it will show in the footage.
Videos allow you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has good content. Moovly gives us whopping statistics: You’re 53 times more likely show up first on Google if you have a video embedded on your website. Since Google now owns YouTube, there has been a significant increase in how much videos affect your search engine rank.
Companies often use email marketing to re-engage past customers, but a “Where’d You Go? Want To Buy This?” message can come across as aggressive, and you want to be careful with your wording to cultivate a long-term email subscriber. This is why JetBlue’s one year re-engagement email works so well -- it uses humor to convey a sense of friendliness and fun, while simultaneously reminding an old email subscriber they might want to check out some of JetBlue’s new flight deals.
Internet marketing is not a singular approach to raising interest and awareness in a product. Because of the vast number of platforms the Internet creates, the field encompasses several disciplines. It involves everything from email, to Search Engine Optimization (SEO), to website design, and much more to reach an ever-evolving, ever-growing audience. (See also Web Marketing)
Goals and Objectives. Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. Start simple, but don’t skip this step. Example: You may decide to increase website traffic from a current baseline of 100 visitors a day to 200 visitors over the next 30 days. Or you may want to improve your current conversion rate of one percent to two in a specified period. You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales.
There are also a few more similarities. All of these marketing methods are measurable to an extent never seen in any other media. Every click can be measured – where and when it came – and followed through to the conversion, the sale and the lifetime customer value. This feedback loop creates optimization opportunities that can create huge incremental improvements in your SEM campaigns.
The field is replete with terms that might confuse and perplex the average individual. What is a squeeze page? What's a sales funnel? What's a CPA? What's SEO? How do you setup a good blog to filter the right type of relevant traffic and get your offer in front of eligible users? What's a massive value post (MVP) really mean? Clearly, there are an endless array of terms, some of which you might already know or might not depending on how much you presently know about the field.
On October 17, 2002, SearchKing filed suit in the United States District Court, Western District of Oklahoma, against the search engine Google. SearchKing's claim was that Google's tactics to prevent spamdexing constituted a tortious interference with contractual relations. On May 27, 2003, the court granted Google's motion to dismiss the complaint because SearchKing "failed to state a claim upon which relief may be granted."
That type of earth-shattering failure and pain really does a number on a person. Getting clean and overcoming those demons isn't as simple as people make it out to be. You need to have some serious deep-down reasons on why you must succeed at all costs. You have to be able to extricate yourself from the shackles of bad habits that have consumed you during your entire life. And that's precisely what Sharpe did.
The right lighting can make the difference between a beautiful, high-quality production and a shoddy, low-budget production. Lighting sets mood, lighting sets tone, lighting sets the entire look and feel of your production, so pay close attention to it. Again, you should have a professional handle this for you, but don’t forget to check your shots and approve the look and feel.
3. General on-site optimization. On-site optimization is a collection of tactics, most of which are simple to implement, geared toward making your website more visible and indexable to search engines. These tactics include things like optimizing your titles and meta descriptions to include some of your target keywords, ensuring your site’s code is clean and minimal, and providing ample, relevant content on every page. I’ve got a huge list of on-site SEO tactics you can check out here.
Search engines use complex mathematical algorithms to guess which websites a user seeks. In this diagram, if each bubble represents a website, programs sometimes called spiders examine which sites link to which other sites, with arrows representing these links. Websites getting more inbound links, or stronger links, are presumed to be more important and what the user is searching for. In this example, since website B is the recipient of numerous inbound links, it ranks more highly in a web search. And the links "carry through", such that website C, even though it only has one inbound link, has an inbound link from a highly popular site (B) while site E does not. Note: Percentages are rounded.
Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.
Writing blog posts is especially effective for providing different opportunities to land on page one of search engines -- for instance, maybe your eyeglass store’s website is on page three of Google for “eyeglasses,” but your “Best Sunglasses of 2018” blog post is on page one, pulling in an impressive amount of traffic (over time, that blog post could also boost your overall website to page one).
Targeting, viewability, brand safety and invalid traffic: Targeting, viewability, brand safety and invalid traffic all are aspects used by marketers to help advocate digital advertising. Cookies are a form of digital advertising, which are tracking tools within desktop devices; causing difficulty, with shortcomings including deletion by web browsers, the inability to sort between multiple users of a device, inaccurate estimates for unique visitors, overstating reach, understanding frequency, problems with ad servers, which cannot distinguish between when cookies have been deleted and when consumers have not previously been exposed to an ad. Due to the inaccuracies influenced by cookies, demographics in the target market are low and vary (Whiteside, 2016). Another element, which is affected within digital marketing, is ‘viewabilty’ or whether the ad was actually seen by the consumer. Many ads are not seen by a consumer and may never reach the right demographic segment. Brand safety is another issue of whether or not the ad was produced in the context of being unethical or having offensive content. Recognizing fraud when an ad is exposed is another challenge marketers face. This relates to invalid traffic as premium sites are more effective at detecting fraudulent traffic, although non-premium sites are more so the problem (Whiteside, 2016).
The third and final stage requires the firm to set a budget and management systems; these must be measurable touchpoints, such as audience reached across all digital platforms. Furthermore, marketers must ensure the budget and management systems are integrating the paid, owned and earned media of the company. The Action and final stage of planning also requires the company to set in place measurable content creation e.g. oral, visual or written online media.
The great team of professionals at Mission Web Marketing in Santa Barbara exceeded our expectations for a new, mobile friendly site with great SEO. The team provided eye catching creativity and ‘user friendly’ functionality and delivered a website better than we hoped for. Their attention to detail allowed us to launch our site in the middle of our busiest season with no down time and an immediate increase in business!
Word of mouth communications and peer-to-peer dialogue often have a greater effect on customers, since they are not sent directly from the company and are therefore not planned. Customers are more likely to trust other customers’ experiences. Examples can be that social media users share food products and meal experiences highlighting certain brands and franchises. This was noted in a study on Instagram, where researchers observed that adolescent Instagram users' posted images of food-related experiences within their social networks, providing free advertising for the products.