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Try sparking your audience’s curiosity by asking questions and using teasers to hook their attention right away. Your video should immediately convey its value and answer that “why should I watch it?” question that will be on your audience’s mind. Should they watch it because it will make them laugh, because it will inspire them to act or because it will teach them something new?
The page title tells both the reader and the search engine what the page is about. The page title appears in the search engine result and should correctly inform the reader about the content. Good SEO requires that every page have a unique page title that accurately labels the page content. Never have a page go up with an page title “Untitled.” The page’s title is the name by which the site will be bookmarked, the name that appears in the user’s browser’s menu bar, and most importantly, the name that will appear in SERP pages (to see how NOT to do it, Google for the string “Untitled Document” sometime). The page title is contained in the web page tag that is contained within the <head> tag. You do not need to be an HTML warrior to take care of the basics. A quick read of Berkeley Advanced Media Institute’s HTML 101 tutorial will introduce you to the everything you need to understand how to find and change the HTML code you need for SEO purposes. The page title should be a few words or a short phrase and should contain the key words that reflect the page’s primary content. Place the most important key words near the front of the title. The W3C specification for the Title element is “less than 64 characters.” Google actually uses the first 66 characters. Yahoo uses 120 characters. A good SEO strategy is to have your “primary” page title fit within the 66 characters and continue with an extended title that is less than 120 characters in length. Spaces and punctuation are included in the character count. One important and frequently overlooked point is that the page title is what shows up in the SERP and is the first introduction the user has, not just to your content, but to your entire organization. The page title is also what appears if a user bookmarks your page. Good SEO requires that your home page <title> actually includes the name of your organization. In the example above taken from Google’s Search Engine Optimization Starter Guide you can see that working with the Title Tag is not complicated. The only code necessary is the opening <title> and closing tags. Good page titles provide a strong enticement to end users. Consider this search… …and the result… The page title is the page element that connects the search result to your site. By including clear information about the focus of the site, a user knows what to expect at the site. The matching search terms are in bold to further connect the search result to your content. This connection is complete when the user clicks the link and arrives at your site. The informative page title appears at the top of the of the browser tab or window. For news articles use the hed  for the tag. Shorten the hed if necessary. </b> <br><b>Digital marketing is also referred to as 'online marketing', 'internet marketing' or 'web marketing'. The term digital marketing has grown in popularity over time. In the USA online marketing is still a popular term. In Italy, digital marketing is referred to as web marketing. Worldwide digital marketing has become the most common term, especially after the year 2013.[19] </b> <br><pre>SEM is the wider discipline that incorporates SEO. SEM includes both paid search results (using tools like Google Adwords or Bing Ads, formerly known as Microsoft adCenter) and organic search results (SEO). SEM uses paid advertising with AdWords or Bing Ads, pay per click (particularly beneficial for local providers as it enables potential consumers to contact a company directly with one click), article submissions, advertising and making sure SEO has been done. A keyword analysis is performed for both SEO and SEM, but not necessarily at the same time. SEM and SEO both need to be monitored and updated frequently to reflect evolving best practices. </pre> <br><blockquote>You’ll want to use email, blogging, and social media tactics to increase brand awareness, cultivate a strong online community, and retain customer loyalty. Consider sending personalized emails to past customers to impress or inspire them -- for instance, you might send discounts based off what they’ve previously purchased, wish them a happy birthday, or remind them of upcoming events. </blockquote> <br><em>So how do you determine what keywords to use? Developing keywords is a process. As you go through your analysis you will continually improve your understanding of how visitors search for and find the information you have published. Just like the entire SEO process, developing and using keywords will improve over time if you continue to monitor and analyze user behavior. First, your keywords must be “real.” Do not add keywords to your document that are not genuinely part of your content. You need to analyze your content to see what are the naturally occurring keywords in your content. Feature and enterprise project journalists and beat bloggers frequently become subject matter experts and are aware of technical terms and subject-specific vocabulary. These industry or trade specific terms may be good keyword candidates for technical reporting. The general public will likely need a more general keyword set. Understanding the target audience is a primary consideration for SEO in general and for keywords in particular. A member of the general public may not want to dive into a mathematical analysis of Google’s Page Ranking  algorithm, but an SEO specialist at a Silicon Valley start-up will “bounce” if the content is obviously written for a casual user. The role of SEO is to link the right content to the right user; keywords are the foundation for bridging content to users. Should you re-write your content to include keywords that your users actually use to search for the type of information you are publishing? Yes. Your content is most valuable by connecting to users. </em> <br><tt>So how do you determine what keywords to use? Developing keywords is a process. As you go through your analysis you will continually improve your understanding of how visitors search for and find the information you have published. Just like the entire SEO process, developing and using keywords will improve over time if you continue to monitor and analyze user behavior. First, your keywords must be “real.” Do not add keywords to your document that are not genuinely part of your content. You need to analyze your content to see what are the naturally occurring keywords in your content. Feature and enterprise project journalists and beat bloggers frequently become subject matter experts and are aware of technical terms and subject-specific vocabulary. These industry or trade specific terms may be good keyword candidates for technical reporting. The general public will likely need a more general keyword set. Understanding the target audience is a primary consideration for SEO in general and for keywords in particular. A member of the general public may not want to dive into a mathematical analysis of Google’s Page Ranking  algorithm, but an SEO specialist at a Silicon Valley start-up will “bounce” if the content is obviously written for a casual user. The role of SEO is to link the right content to the right user; keywords are the foundation for bridging content to users. Should you re-write your content to include keywords that your users actually use to search for the type of information you are publishing? Yes. Your content is most valuable by connecting to users. </tt> <br><strong>Keyword analysis. From nomination, further identify a targeted list of key­words and phrases. Review competitive lists and other pertinent industry sources. Use your preliminary list to determine an indicative number of recent search engine queries and how many websites are competing for each key­word. Prioritize keywords and phrases, plurals, singulars and misspellings. (If search users commonly misspell a keyword, you should identify and use it). Please note that Google will try to correct the term when searching, so use this with care. </strong> <br><sup>I just wanted to thank you for the awesome email of information. It was so awesome to see the results I have gotten and the results that your company has provided for other companies. Truly remarkable. I feel so blessed to be one of your clients. I do not feel worthy but do feel very blessed and appreciative to been a client for over 5 years now. My business would not be where it is today without you, your company and team. I sure love how you are dedicated to quality. I can not wait to see what the next 5 years bring with 10 years of internet marketing ninjas as my secret weapon. John B. </sup> <br><font>So how do you determine what keywords to use? Developing keywords is a process. As you go through your analysis you will continually improve your understanding of how visitors search for and find the information you have published. Just like the entire SEO process, developing and using keywords will improve over time if you continue to monitor and analyze user behavior. First, your keywords must be “real.” Do not add keywords to your document that are not genuinely part of your content. You need to analyze your content to see what are the naturally occurring keywords in your content. Feature and enterprise project journalists and beat bloggers frequently become subject matter experts and are aware of technical terms and subject-specific vocabulary. These industry or trade specific terms may be good keyword candidates for technical reporting. The general public will likely need a more general keyword set. Understanding the target audience is a primary consideration for SEO in general and for keywords in particular. A member of the general public may not want to dive into a mathematical analysis of Google’s Page Ranking  algorithm, but an SEO specialist at a Silicon Valley start-up will “bounce” if the content is obviously written for a casual user. The role of SEO is to link the right content to the right user; keywords are the foundation for bridging content to users. Should you re-write your content to include keywords that your users actually use to search for the type of information you are publishing? Yes. Your content is most valuable by connecting to users. </font> <br><u>Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising. </u> <br><i>Thanks for referencing some of work here Liis. Like everything online, though, you need to be strategic in promoting your video. The content, messaging, and the promotion channels all contribute to the success or failure of your video marketing strategy.We wrote an interesting article here based on a related subjec, hope you like it ! https://thevideoanimationcompany.com/marketing/what-is-an-explainer-video-and-do-you-really-need-one </i> <br><sup>Digital marketing became more sophisticated in the 2000s and the 2010s, when[13][14] the proliferation of devices' capable of accessing digital media led to sudden growth.[15] Statistics produced in 2012 and 2013 showed that digital marketing was still growing.[16][17] With the development of social media in the 2000s, such as LinkedIn, Facebook, YouTube and Twitter, consumers became highly dependent on digital electronics in daily lives. Therefore, they expected a seamless user experience across different channels for searching product's information. The change of customer behavior improved the diversification of marketing technology.[18] </sup> <br><tt>Instead of trying to game the system, sites should focus on providing visitors with useful content and a good user experience (UX). Partly because of the proliferation of bogus offers, the term search engine optimization has gotten a negative reputation in some circles. To put the focus on the website visitor, it has been suggested that acronym SEO should stand for search experience optimization. </tt> <br><tt>If you’ve seen ads appear at the top or right of search engines, then you already know what SEM is. When your ads display in these optimal, highly visible positions, your business can have an edge over your competition. Plus, most searchers only click on the first few results, which gives these premium ad spots a visual advantage to catch the attention of your future customers. </tt> <br><i>Conversion rate optimization is all about testing. Many companies get too bogged down in design and what they think looks best and will convert. At the end of the day, you don’t know until you test. At IMI, we have the tools, technology, and expertise to not only build well-optimized web pages but to test them once they go live. Our conversion rate optimization can not only save our client’s money but generate millions in revenue. </i> <br><font>Any definition of internet marketing needs to come along with a definition of things associated with it such as affiliate marketing, network marketing, multi-level marketing and so on and so forth. Some of these are less legitimate than others. For example, affiliate marketing is a tough nut to crack unless you have a massive following or you understand how to build excellent squeeze pages and effective sales funnels. </font> <br><pre>Before launching any marketing campaign, it’s important to determine your primary video goal. This could be to increase brand awareness, engagement, or even conversions for a free trial. It’s crucial to pick out just one or two goals for each video. When you define more than that, your video will seem unfocused, making it difficult for viewers to determine what they should do next. </pre> <br><strike>Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries. </strike> <br><sup>Having a different description meta tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain (for example, searches using the site: operator). If your site has thousands or even millions of pages, hand-crafting description meta tags probably isn't feasible. In this case, you could automatically generate description meta tags based on each page's content. </sup> <br><u>Around the world, 91 percent of consumers are likely to reward brands for authenticity and share the brand with friends and family, and 62 percent are likely to purchase from or show greater interest in purchasing from a brand that authentically expresses itself. Interestingly, U.S. consumers were less likely to build trust with new brands as compared to others globally, particularly the openness expressed by Asian consumers. For U.S.-based businesses marketing domestically, video content is the key to building trust. </u> <br><small>Search engine optimization (SEO) is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any web page, but you may not be making the most out of them. </small> <br><strong>Page Structure - The third core component of SEO is page structure. Because web pages are written in HTML, how the HTML code is structured can impact a search engine’s ability to evaluate a page. Including relevant keywords in the title, URL, and headers of the page and making sure that a site is crawlable are actions that site owners can take to improve the SEO of their site. </strong> <br><blockquote>Search results are presented in an ordered list, and the higher up on that list a site can get, the more traffic the site will tend to receive. For example, for a typical search query, the number one result will receive 40-60% of the total traffic for that query, with the number two and three results receiving significantly less traffic. Only 2-3% of users click beyond the first page of search results. </blockquote> <br><u>Search engine optimization (SEO) is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any web page, but you may not be making the most out of them. </u> <br><strike>Data-driven advertising: Users generate a lot of data in every step they take on the path of customer journey and Brands can now use that data to activate their known audience with data-driven programmatic media buying. Without exposing customers' privacy, users' Data can be collected from digital channels (e.g.: when customer visits a website, reads an e-mail, or launches and interact with brand's mobile app), brands can also collect data from real world customer interactions, such as brick and mortar stores visits and from CRM and Sales engines datasets. Also known as People-based marketing or addressable media, Data-driven advertising is empowering brands to find their loyal customers in their audience and deliver in real time a much more personal communication, highly relevant to each customers' moment and actions.[37] </strike> <br><h6>If you’re using SEM as a strategy, you’ll need to test and evaluate your keywords. A good rule of thumb is that for every 100 clicks you get, you’ll get between 3 and 10 enquiries. So, to conduct an efficient test, you’ll want to test around 1,000 clicks. That means setting your budget for Adwords at 1,000 times the cost of the click. If you find that this is going to cost too much, you’ll need to find other keywords or a different marketing strategy. </h6> <br><strong>Think about the words that a user might search for to find a piece of your content. Users who know a lot about the topic might use different keywords in their search queries than someone who is new to the topic. For example, a long-time football fan might search for [fifa], an acronym for the Fédération Internationale de Football Association, while a new fan might use a more general query like [football playoffs]. Anticipating these differences in search behavior and accounting for them while writing your content (using a good mix of keyword phrases) could produce positive results. Google Ads provides a handy Keyword Planner34 that helps you discover new keyword variations and see the approximate search volume for each keyword. Also, Google Search Console provides you with the top search queries your site appears for and the ones that led the most users to your site in the Performance Report35. </strong> <br><u>When deciding on your niche, you have to actually start a blog or a website that's going to be your online hub. This is where your anchor content is going to live. Everything else will link to here. All the ads you run and traffic you drive through social media or SEO or anything else will all come here. You need a custom domain and a professional looking site if you want anyone to take you seriously. </u> <br><font>Being on the cutting edge of website design and development is critical to stay relevant as a leading agency which is why our expert team uses the latest technology to ensure your websites and lading pages are easily accessed and usable across all devices. We have vast experience in Ecommerce design and development, building well-optimized landing pages, conversion rate optimization, mobile websites, and responsive design. Our design team has experience in all things digital and the ability to create amazing websites, landing pages, creative for display advertising, infographics, typographic video, print ads, and much more. </font> <br><sup>Google has a very large team of search quality raters that evaluate the quality of search results, that gets fed into a machine learning algorithm. Google’s search quality rater guidelines provide plenty of detail and examples of what Google class as high or low quality content and websites, and their emphasis on wanting to reward sites that clearly show their expertise, authority and trust (EAT). </sup> <br><sub>The ad auction process takes place every single time someone enters a search query into Google. To be entered into the ad auction, advertisers identify keywords they want to bid on, and state how much they are willing to spend (per click) to have their ads appear alongside results relating to those keywords. If Google determines that the keywords you have bid on are contained within a user’s search query, your ads are entered into the ad auction. </sub> <br><i>Instead, place a laptop below the eye-line of the camera. Break the script into short paragraphs and record it section by section until you capture a great take of each. If you plan in advance when the final video will show b-roll (supplementary footage or screenshots), you can have your talent read those lines directly off the laptop like a voice over. </i> <br><strong>Once the company has identified the target demographic for its Internet marketing campaign, they then decide what online platforms will comprise the campaign. For instance, a company that is seeking customers from the 18 to 33 demographic should develop a mobile application that raises awareness about the product, such as a game, a news feed, or a daily coupon program users can download for free. </strong> <br><strike>If you’re using SEM as a strategy, you’ll need to test and evaluate your keywords. A good rule of thumb is that for every 100 clicks you get, you’ll get between 3 and 10 enquiries. So, to conduct an efficient test, you’ll want to test around 1,000 clicks. That means setting your budget for Adwords at 1,000 times the cost of the click. If you find that this is going to cost too much, you’ll need to find other keywords or a different marketing strategy. </strike> <br><em>People come to your site to find content. If you don’t make information easy to find—and find quickly—the visitor you worked hard to attract will leave. Use basic HTML to provide structure to your content so that it is easy for the reader to scan and focus on the desired content. Use the appropriate heading tags in your document.  Journalists understand story structure with heds, dek, and subheds. Structure in HTML uses heading tags <h1> through <h6>. Actual usage is generally <h1> through <h4>. This example shows the use of <h1> and <h2> tags to establish content hierarchy. Use HTML heading tags like you would the heading tags in an outline. An H3 should be subordinate to an H2. Only use one <h1> tag per page. Only use heading tags to provide logical and useful entry points into a clearly defined portions of the content. Don’t use heading tags to make text bigger or bold; use the appropriate HTML semantic tags: <em> for italics and <strong> for bold. Where possible use your keywords in your headings. This will help with SEO and will visually guide the visitor to the words that best match the original search. </em> <br><u>I first discovered Sharpe years ago online. His story was one of the most sincere and intriguing tales that any one individual could convey. It was real. It was heartfelt. It was passionate. And it was a story of rockbottom failure. It encompassed a journey that mentally, emotionally and spiritually crippled him in the early years of his life. As someone who left home at the age of 14, had a child at 16, became addicted to heroin at 20 and clean four long years later, the cards were definitely stacked up against him. </u> <br><u>Finally, it’s critical you spend time and resources on your business’s website design. When these aforementioned customers find your website, they’ll likely feel deterred from trusting your brand and purchasing your product if they find your site confusing or unhelpful. For this reason, it’s important you take the time to create a user-friendly (and mobile-friendly) website. </u> <br><tt>Customers are often researching online and then buying in stores and also browsing in stores and then searching for other options online. Online customer research into products is particularly popular for higher-priced items as well as consumable goods like groceries and makeup. Consumers are increasingly using the Internet to look up product information, compare prices, and search for deals and promotions.[21] </tt> <br><pre>Using Dr Dave Chaffey's approach, the digital marketing planning (DMP) has three main stages: Opportunity, Strategy and Action. He suggests that any business looking to implement a successful digital marketing strategy must structure their plan by looking at opportunity, strategy and action. This generic strategic approach often has phases of situation review, goal setting, strategy formulation, resource allocation and monitoring.[59] </pre> <br><small>The largest search engines, Google, Bing and Yahoo, each have fairly simple programs to get started. You determine the key words or search phrase as well as the amount you are willing to spend (per click and/or per day). Most of them offer simple programs that require filling out a form and putting a certain amount of money down as credit. Like anything new, start small with paid SEM and add complexity (and budget) as you learn more and see results over time. <img src="http://3.bp.blogspot.com/_f8xLsDEN2KA/TKGemqrtB9I/AAAAAAAAAKY/A0M4_3TFj7k/s320/gold-miner-flash-game.jpg"> </small><div id="myNav" class="overlay"> <a href="javascript:void(0)" class="closebtn" onclick="closeNav()">×</a> <div class="overlay-content"> <a href="https://dogwerksdesign.com/imseosem-dogwerks.php"><img src="https://dogwerksdesign.com/interested-button.gif"></a> </div> </div> </div> <footer> <a href="https://fatwalletinternetmarketing.com">Click Here for Denver Internet Marketing SEM</a> Contact us at webmaster@dogwerksdesign.com | <a href="https://dogwerksdesign.com/sitemap.xml">Sitemap xml</a> | <a href="https://dogwerksdesign.com/sitemap.txt">Sitemap txt</a> | <a href="https://dogwerksdesign.com/sitemap.html">Sitemap</a> </footer> <script> function openNav() { document.getElementById("myNav").style.width = "85%"; } </script> </body> </html>