Social sharing and comments: If you’re on social media, you’re probably familiar with sharing and commenting. Social shares and comments are good indicators of how relevant your content is with your target audience. If a viewer watches your video and takes the time to share it with their network, you probably created a great piece of content. Social shares are also important because the more times your video is shared, the more it’ll be viewed. If your goal is to reach to reach a lot of people, social shares is good metric to track.
Today, one of the biggest trends driving the digital marketing world is responsive design. When a company’s content doesn’t perform well on a given device or browser system, the business behind it loses traffic and suffers decreased conversions as a result. Fortunately, video content is fit for consumption on all devices, ranging from computers to mobile phones. This expands video’s reach and makes it more user-friendly and consumer-focused.
Although there are legitimate companies that help Web sites improve their rankings, according to Google's page about SEO, most such offers that arrive in e-mail messages are of little-to-no value. The search engine's own Webmaster often gets SEO marketing offers suggesting that Google doesn't show up well in search results (which is quite unlikely). Google's recommendation for Webmasters? "Reserve the same skepticism for unsolicited e-mail about search engines as you do for "burn fat at night" diet pills or requests to help transfer funds from deposed dictators."
Targeting, viewability, brand safety and invalid traffic: Targeting, viewability, brand safety and invalid traffic all are aspects used by marketers to help advocate digital advertising. Cookies are a form of digital advertising, which are tracking tools within desktop devices; causing difficulty, with shortcomings including deletion by web browsers, the inability to sort between multiple users of a device, inaccurate estimates for unique visitors, overstating reach, understanding frequency, problems with ad servers, which cannot distinguish between when cookies have been deleted and when consumers have not previously been exposed to an ad. Due to the inaccuracies influenced by cookies, demographics in the target market are low and vary (Whiteside, 2016). Another element, which is affected within digital marketing, is ‘viewabilty’ or whether the ad was actually seen by the consumer. Many ads are not seen by a consumer and may never reach the right demographic segment. Brand safety is another issue of whether or not the ad was produced in the context of being unethical or having offensive content. Recognizing fraud when an ad is exposed is another challenge marketers face. This relates to invalid traffic as premium sites are more effective at detecting fraudulent traffic, although non-premium sites are more so the problem (Whiteside, 2016).
From these challenges, rise video marketing best practices. And it all comes down to strategy: If you want your video marketing to have results, then you must plan, test, analyze, and test again. Yes, the goal of your videos is to tell a story and engage your customers but, from a marketing perspective, your videos must also align to your sales funnel. What is the purpose of each video? Who is the audience? How does the video further your marketing goals?
Try to keep social content videos under 30 seconds. Pay attention to aspects unique to social media, like muted autoplay and video looping; you can actually use these tools to your advantage by playing with silent audio and creating seemingly endless loops. Also take advantage of highlighting positive customer feedback in your social videos — this increases your credibility and spreads positive word of mouth.
It’s hard to believe that the Internet is now multiple decades old. Affiliate marketing has been around since the earliest days of online marketing. It’s a great solution for businesses that are risk-averse or don’t have the budget to spend on upfront marketing costs. Use affiliate marketing to build a new revenue stream for your ecommerce or B2B business.
Instead of trying to game the system, sites should focus on providing visitors with useful content and a good user experience (UX). Partly because of the proliferation of bogus offers, the term search engine optimization has gotten a negative reputation in some circles. To put the focus on the website visitor, it has been suggested that acronym SEO should stand for search experience optimization.
The leading search engines, such as Google, Bing and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. The Yahoo! Directory and DMOZ, two major directories which closed in 2014 and 2017 respectively, both required manual submission and human editorial review. Google offers Google Search Console, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that are not discoverable by automatically following links in addition to their URL submission console. Yahoo! formerly operated a paid submission service that guaranteed crawling for a cost per click; however, this practice was discontinued in 2009.
Picking the right video type is crucial to your video’s success, but so is picking the right video style. Style is a broader term that relates to your video’s tone and messaging. It affects how your actual story is told — are you using actors? Graphics? Dialogue? Specific locations? Together, these elements create your video’s style. Pick the right style and you’ll draw in the audience that’s most likely to convert.
The internet is full of business potential, but it is also rife with competition. In this situation, it becomes really tough to sell your products or services. Affiliate marketing can help you effectively promote your product on the web. By helping you reach out to a large potential customer base, affiliate programs help you to connect with millions of customers across the globe.
Don’t neglect your website when it comes to publishing your video. Use it on any page that’s relevant. If you’ve got a product video, for instance, you’ll want to embed the video on your homepage, as well as your product or ecommerce pages. If you publish a blog post about your product, include the video! If you’ve got an FAQ page with questions about your product, include the video there, too!
Going into network marketing? Understand that if you're not close to the top of the food chain there, your ability to generate any serious amount of income will be limited. Be wary of the hype and the sales pitches that get you thinking that it's going to work the other way. Simply understand that you're going to have to work hard no matter what you pick to do. Email marketing? Sure. You can do that. But you'll need a massive and very targeted list to make any dent.
Commercials are brief, attention-grabbing videos Extended ArticleDemystifying the Online CommercialThe online commercial can seem like a confusing and mystifying concept. You might find yourself asking “Do I really need an online commercial?” or… Read More that highlight your company’s best features with a dynamic scene, beautiful imagery, or summary of exciting features, and end with a clear call to action. They’re the most common type of video — you’ve probably watched a ton on TV, streaming services, or video platforms like YouTube. Because their primary goal is to attract new customers, commercials are often broad in appeal and provide only the most important and relevant information a viewer might need.
Offering creative, innovative and effective solutions to clients, we are proud of our immersive approach that involves becoming familiar with your business, your products, your market, your competition and long term business vision-mission. We continuously look to add value to our client relationships. We like to offer client participation, free of charge, in new developments, products and services that we think will enhance the results of our work together.
Short video allows your business to highlight a topic, summarize a written webpage and create a low-cost, low-effort piece of content to aid your inbound marketing efforts, like the video version of a blog. If you can’t say everything you need to in order to provide value, insight or help your consumers solve a problem, use short videos as a teaser for your written or graphic content.
The criteria and metrics can be classified according to its type and time span. Regarding the type, we can either evaluate these campaigns "Quantitatively" or "Qualitatively". Quantitative metrics may include "Sales Volume" and "Revenue Increase/Decrease". While qualitative metrics may include the enhanced "Brand awareness, image and health" as well as the "relationship with the customers".
Here, your main goal will likely be to attract new customers who are in the first stage of product research. You’ll want to show off not only the beauty of your product, but its utility and necessity. You’ll also want to highlight what makes your product better than the rest — since these new visitors are still doing research, you’ll want to make sure your product video sets you apart from your competition.
A key objective is engaging digital marketing customers and allowing them to interact with the brand through servicing and delivery of digital media. Information is easy to access at a fast rate through the use of digital communications. Users with access to the Internet can use many digital mediums, such as Facebook, YouTube, Forums, and Email etc. Through Digital communications it creates a Multi-communication channel where information can be quickly exchanged around the world by anyone without any regard to whom they are. Social segregation plays no part through social mediums due to lack of face to face communication and information being wide spread instead to a selective audience. This interactive nature allows consumers create conversation in which the targeted audience is able to ask questions about the brand and get familiar with it which traditional forms of Marketing may not offer.
You’ll want to capture users’ emails regularly, both when they purchase…and even before they become a customer. You can use lead magnets or discounts to incentivize email sign-ups and using an email management service like MailChimp allows you to create triggered autoresponders that will automatically send out pre-made welcome email campaigns when they subscribe.
Online competition is fiercer than ever—and if you want to create a website that outperforms industry benchmarks in a big way, it’s vital that you know how to utilize your design skills to keep users engaged. The more engaged users are, the more likely they are to turn into paying customers—people who will buy your products and services time and time again, remain loyal, and ultimately become ambassadors for your brand both on- and offline.
What is a useful place in search results? Ideally, you need to be in the top three search results returned. More than 70% of searches are resolved in these three results, while 90% are resolved on the first page of results. So, if you’re not in the top three, you’re going to find you’re missing out on the majority of potential business—and if you’re not on the first page, you’re going to miss out on nearly all potential business.
Now comes the script writing, the search for the perfect agency, the video review and edits, and celebrating finally having a beautiful, well-crafted video you can be proud of. The entire production process should take about two months with the right partner, but be sure to plan more time than you need for each of the following individual production stages so you don’t fall behind.
Just like organic posts, paid social media posts can spread your content far. Paid posts, however, allow you to target the exact type of person you want watching your ads. Organic posting is only shown to your immediate fans, but with paid advertising, your content can target all sorts of demographics, locations, income levels, interests, and beyond — ensuring only the people most likely to purchase from you actually see your ad.
In February 2011, Google announced the Panda update, which penalizes websites containing content duplicated from other websites and sources. Historically websites have copied content from one another and benefited in search engine rankings by engaging in this practice. However Google implemented a new system which punishes sites whose content is not unique. The 2012 Google Penguin attempted to penalize websites that used manipulative techniques to improve their rankings on the search engine. Although Google Penguin has been presented as an algorithm aimed at fighting web spam, it really focuses on spammy links by gauging the quality of the sites the links are coming from. The 2013 Google Hummingbird update featured an algorithm change designed to improve Google's natural language processing and semantic understanding of web pages. Hummingbird's language processing system falls under the newly recognised term of 'Conversational Search' where the system pays more attention to each word in the query in order to better match the pages to the meaning of the query rather than a few words . With regards to the changes made to search engine optimization, for content publishers and writers, Hummingbird is intended to resolve issues by getting rid of irrelevant content and spam, allowing Google to produce high-quality content and rely on them to be 'trusted' authors.
On the surface, the how of video marketing is pretty simple: Your brand creates videos that, in some way or another, promote your company, drive sales, raise awareness of your products or services, or engage your customers. In practice, it’s a little more complicated. Like many of your marketing efforts, video marketing is data driven, so you’ll want to monitor various metrics and track customer engagement.